Student Engagement and Video Communications Platform

Student Engagement and Video Communications Platform RFIDC10212026 Closing Date: 11/05/2026 11:00:00 AM ET Detail: 1.Purpose Durham College is seeking information from qualified vendors regarding solutions and services that support student engagement and video communications throughout the student recruitment and admissions lifecycle. The objective of this Request for Information (RFI) is to better understand the capabilities, implementation approaches, integration requirements, and budget considerations associated with modern video communications platforms that facilitate prospective student engagement through personalized video messaging, campaign management, analytics, and multi-channel communications. The information gathered through this RFI will assist Durham College in evaluating potential technology solutions and informing future budget planning and enrolment management initiatives. This Request for Information is intended solely to gather market information and will not result in the award of a contract. 2.Current Environment Durham College currently utilizes Salesforce CRM, Salesforce Marketing Cloud, and Banner SIS to support recruitment, admissions, and prospective student communications. The College is seeking to better understand solutions that can integrate with its existing technology ecosystem and provide enhanced engagement through personalized video communications, campaign management, SMS messaging, WhatsApp communications, and engagement analytics. The desired solution would support outreach and engagement efforts throughout the prospective student journey while providing measurable insights into communication effectiveness and student engagement. 3.Challenges and Opportunities Durham College continues to explore opportunities to strengthen prospective student engagement and improve communication effectiveness across recruitment and admissions activities. The College is interested in solutions that may: Increase engagement rates with prospective students through personalized video communications. Improve response rates and interactions across email, SMS, and messaging channels. Provide meaningful analytics and reporting regarding student engagement and communication effectiveness. Support enrolment management initiatives through targeted campaigns and automated workflows. Integrate seamlessly with existing Salesforce CRM and Salesforce Marketing Cloud environments. Enhance the ability of recruitment and admissions staff to conduct personalized outreach at scale while maintaining consistent messaging and branding. 4.Requirements: Student Engagement and Video Communications Platform At a high level, Durham College is interested in understanding whether proposed solutions can provide the following capabilities. 4.1.Salesforce Integration Native integration with Salesforce CRM. Bi-directional synchronization of prospect and student data. Ability to trigger communications and workflows based on Salesforce activities. Integration with Salesforce Marketing Cloud. 4.2.Campaign Management Creation and management of communication campaigns. Audience segmentation and targeting capabilities. Automated communication workflows and scheduling. Personalization of communications based on student demographics, interests, and engagement history. 4.3.Personalized Video Communications Creation, recording, and distribution of personalized video messages. Individual and bulk video communication capabilities. Video landing pages and sharing functionality. Video engagement tracking, including views, watch duration, clicks, and responses. Personalized one-to-one and one-to-many video communications from recruitment and admissions staff. 4.4.SMS and Messaging Capabilities SMS communication functionality. Two-way SMS conversations. WhatsApp integration and messaging capabilities. Communication preference management. 4.5.Mobile Video Application Mobile application for creating and sending personalized video communications. Ability for staff to record and send videos from mobile devices. Access to engagement tracking and communication history. 4.6.Administrative Portal Role-based user access and permissions. Campaign management and reporting tools. Communication templates and content management. User administration and configuration capabilities. 4.7.Workflow Automation Automated communication sequences. Trigger-based outreach activities. Integration with admissions and recruitment business processes. Task creation and assignment functionality. 4.8.Analytics and Reporting Real-time engagement dashboards. Campaign performance reporting. Student interaction and activity tracking. Exportable reports and analytics. Measurement of communication effectiveness and recruitment outcomes. 5.Information Requested For each functional requirement identified above, vendors are requested to: Describe how the requirement is supported. Identify whether the functionality is standard, configurable, customized, or provided through a third-party component. Describe any limitations or considerations. Identify integration requirements with Salesforce CRM and Salesforce Marketing Cloud. Provide examples of similar deployments within post-secondary institutions where available. 5.1.Costs Vendors are requested to provide estimated costs associated with the solution, including where applicable: Licensing and subscription fees. Implementation services. Integration services. Configuration and customization. Training. Ongoing support and maintenance. Any optional modules or features. 5.2.Timelines Vendors are requested to provide estimated implementation timelines, including: Project planning. Configuration and setup. Integration activities. Testing. User training. Go-live support. Ongoing support arrangements. 5.3.Resourcing Vendors should identify: Required Durham College resources and anticipated level of effort. Vendor resources assigned to implementation and support. Recommended project governance structure. Training requirements for end users and administrators. 5.4.Organizational Information Vendors are also requested to provide: A brief overview of their organization and solution. Experience supporting colleges, universities, or other post-secondary institutions. Examples of similar implementations and outcomes achieved. Information regarding implementation, training, and support services. Client references, where available. 6.Submission Instructions Responses shall be submitted electronically by email to donny.gough@durhamcollege.ca . Submissions must not exceed 25MB in size. If necessary, respondents may divide their submission into separate emails, clearly labeled in the subject line as “Part # of #”. 7.Review Process Responses will be reviewed for information-gathering and planning purposes only. Durham College may, in its sole discretion, request further information or meetings with one or more respondents, undertake a subsequent process, which may include a more formal competitive process, or decide not to proceed further with any initiative arising from this Request for Information. 8.Questions/Enquiries Any questions or enquiries regarding this Request for Information are to be directed by email to donny.gough@durhamcollege.ca . Durham College may, in its sole discretion, respond to enquiries received in connection with this Request for Information and may circulate clarifications to interested parties where considered appropriate.